MARY GABLE

This post is mis-titled. Copyblogger’s not telling us how to write good copy. In fact, choose the wrong strategy from this list, and your copy is almost guaranteed to be bad.

What this post gets right, though, is that there’s no one best way to approach marketing copy.  It all depends on who you’re talking to, and how you want them to feel about your product. These are ten strategies that work—when the conditions are right.

“Rejection copy,” for example, should be used with caution.

Which techniques work for you?

10 Ways to Write Good Copy | Copyblogger.

Tagged: marketing, writing